Students at Grand Valley State University (GVSU) outside of Grand Rapids, MI, produced a video called “Saving Trees” featuring Archangel founder David Milarch, that challenges us to go further. The finished video is the official entry into a contest between three Michigan post-secondary schools, and is now online and competing for views. David’s story shows that one person can made a difference.

A small group of GVSU students worked together to conceive and produce a compelling story about David Milarch and his amazing dedication and persistence against all odds to save the giant trees that are helping to save our place on the planet.

The propagation facilities at Archangel Ancient Tree Archive in Copemish, MI served as the video’s location. One exciting aspect of the project for the students is that Ford provided vehicles for them to travel to and from Copemish for the shoot.

The contest is a collaboration between the Ford Motor Company and the non-profit organization, Center for Emerging Enterprises, with a goal of providing a hands-on educational experience for students while embodying Ford’s brand statement: Go Further.

[pl_blockquote cite=”Frank Blossom, Teacher, Mentor, Marketing Professional”]It’s a great story about an amazing person. And another example of how our students are going further.[/pl_blockquote]

Students with varied interests at GVSU volunteered to work on the project, and collaborated with their mentor, Frank Blossom, a GVSU Students film David MilarchGVSU Storymaking and Advertising teacher and marketing communications professional. The students are studying advertising, marketing, and film & video. GVSU student team members include Ian Kast, Chad Rodgers, Rick Iseppi, Lindsey VanDenBoom, Olga Sarayeva, Atikh Bana and Joe Buckenmeyer.

Other participating west Michigan schools include Calvin College, and Compass College of Cinematic Arts. Participating students got a real-world opportunity to work with the Ford marketing team, automotive advertising agency Team Detroit, and Grand Rapids production professionals as they conceived, produced, and edited their short films.

The contest has just launched; it’s all about number of video views. Visit the project’s Facebook page for more images from the shoot, and if you like the video as much as we do, please share!

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